An underground safety campaign that goes above and beyond.
MTR Elizabeth line (MTREL) is an award-winning UK train operator running the Elizabeth line for Transport for London. The Elizabeth line is part of the TfL network and has interchanges with the London Underground, DLR, London Overground and National Rail services. In line with the opening of the new Central Section, officially launched by Queen Elizabeth II in May 2022, the Elizabeth line was born.
We have crafted a series of driver safety campaigns for MTREL, aimed at significantly enhancing awareness of critical safety issues among drivers. These campaigns were not only designed to highlight the importance of adhering to safety protocols but also to serve as a comprehensive and effective training resource. By focusing on the critical aspects of driver safety, we have successfully created programmes that not only educate but also engage participants, leading to a demonstrable improvement in safety standards.
We have crafted a series of driver safety campaigns for MTREL, aimed at significantly enhancing awareness of critical safety issues among drivers. These campaigns were not only designed to highlight the importance of adhering to safety protocols but also to serve as a comprehensive and effective training resource. By focusing on the critical aspects of driver safety, we have successfully created programmes that not only educate but also engage participants, leading to a demonstrable improvement in safety standards.
→ Graphic design
→ Signage
→ Illustration
→ Digital
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Anthony Gardiner
Communications Director
