Case Study

Frederic Smart

Smart design for leading grain merchant

Frederic Smart is a longstanding and well established East Anglian Grain Merchant with over 100 years of history. They trade all types of combinable crops including cereals, oilseeds and pulses. Frederic Smart also provide storage and distribution services, operating from modern warehouses in Cambridge, Peterborough and Warrington. In total, they have over 300,000 ft² of BRC AA Grade accredited warehousing space.

For Frederic Smart, we’ve created a brand that not only conveys the earthy robustness of their product, but also the dynamic, modern efficiency of their service. We have designed a responsive website that not only highlights the company’s extensive product offerings but also serves as a hub of information and resources for existing and potential clients. To extend the brand’s reach beyond the digital world, we created a dynamic vehicle livery design that reinforces the company’s brand identity on the move.

→ Branding

→ Logo design

→ Stationery

→ Graphic design

→ Digital

→ Vehicle Livery

→ Website

......
Anthony Gardiner
Communications Director
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